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What is Mystery Shopping?

One of the best ways to gauge the quality of your customer service is to get some first-hand feedback from someone who's experienced it. Our mystery shoppers can operate on an anonymous, non-partisan basis to gather targetted information on any aspect of your customer experience.

A mystery shopping exercise usually involves sending one of our trained shoppers into a typical customer situation. This might be face-to-face, on the telephone or by letter or email, depending on the nature of your business. Scenarios are pre-arranged with you and the mystery shopper to ensure comprehensive feedback on those aspects you're interested in. Speed of service and quality of communication are common areas of investigation.

Mystery shopping looks closely at the "here and now" of your business' customer interaction. It's an ideal diagnostic tool - a real eye opener in terms of customer service troubleshooting. Many of our clients have been enlightened by the strengths and weaknesses this technique has highlighted.

Do this with Future

We can provide a mystery shopping package to suit your budget and requirements, as well as solid follow-up advice on what we find. Get in touch with us if you'd like to find out more or make a booking.

You might also consider acting on your mystery shopping findings with a staff training package.